Usually, it takes many weeks until OEM's and automitive manufacturers are ready to test their prototypes of cars and their single features on the target group, because you surely have to simulate or even build it first - otherwise, how can you show it? Allthrough, we say: yes, you can! Let's turn the tables: in 2021 we used our expertise in neruscientifices and psychophysics to enable you to simulate your target group in a few mouseclicks. Using our tool you can check the fit of every idea and prototype to all the different driver archetypes and their specific needs and perceprion styles - anytime and even before you made the first sketches. Save time, save money and ensure the perfect fit from the first step!
We enable the hyper-personalization of cars. We helt to create intelligent cars which dynamically adjust to the different driver personas and driving situations - for more customizability, comfort & safety.
Our data model analyzes over 300 psychological variables plus drivers’ preferences, interests & socioeconomic status
Our AI-data model analyzes person-environment-effects like cognitive bottlenecks in stress situations.
We use a multidimensional approach with a lot of variables - from weather, region & traffic to cognitive overload triggers
Our AI-software environment provides
seamless integration for every workflow.
Let's bring the prototyping process to the 21th century and benefit from the Hyper Personalization AND time saving! Therefore we designed an all-in-one solution for OEMs and Tier 1 suppliers with the following features:
Our plattform uses the basic idea of intelligent matching to simplify your prototyping workflow: it matches important recommendations concerning design, settings and fuctionality of every HMI feature to your target group, which you simply set up using our neuroscientific persona configurator. Yes, therefore we created a huge library of all existing HMI features in a car.
Intelligent projects require intelligent data structures and infrastructures. We modelled evey HMI feature in a way that allows you to dynamically set up or import every parameter of every feature as an ergonomic data object. Reach out for our library of analytics and update functions to make your workflow great again. That means: flowly.
Enable intelligent collection and export of testing data via our XR-based Customer Clinics solution with localized real-time feedback, extended with AI-based Emotion Recognition.
International, interdisciplinary, integrative. We bring our comprehensive experience in the leading automotive corporations together with the sprit of innovation and agility to make the most progressive development methods applicable for you and your awesome cars.
Automotive Industry Management for 30+y
International Researcher Psychology & Technology
Automotive Executive for 30+y
& Data Scientist
25+y of Management Experience
Developer for 12+y